Hello world!

How I work

I prefer simple approaches done patiently.

That usually means fewer tools, fewer meetings, and more attention to what the site is actually doing over time.

I care about structure, repeatable workflows, and automation where it actually removes friction. No buzzwords – just things that tend to work.

What SEO is

I’ve been doing SEO long enough to stop pretending it’s complicated.

That doesn’t mean it’s easy. Or cheap.

There’s no magic here, no shortcuts.

It’s work: do the right things, wait, look at the results, adjust, repeat.